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Columns & Advice
December, 2011
Conference explores new value measures for meetings industry
This event brought together not only senior representatives of the industry but a range of academics, government policy experts, media, medical and other professional organizations and those familiar with the economics of business in order to take a multi-dimensional view of the situation and to make recommendations as to how the industry could better measure, document and present its value proposition.
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November, 2011
Holiday event giveaways – what works when your budget won’t budge
Although there are glimmers of recovery, this year is shaping up to be another lean holiday season. Some groups are scrapping their holiday events altogether. Others are just scaling back. Still others will host an event, but will consider the event itself their gift to the attendees.
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November, 2011
Designing effective conferences
There is much talk about conference or meeting design. One writer uses the analogy of meeting architecture to capture the essence of conference design. If we want to build a house, where would we start? Most people talk to an architect who seeks to understand what is important to you. They would consider your budget and any special needs you have. They then create a concept for the house and then create a blue print to bring the concept to life.
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October, 2011
High tech vs. high touch – What works for promotional products at events?
I’m often asked about what’s the hot new “it” promotional product out there. Usually what these folks are looking for is an answer about the latest whiz bang e-gizmo that everyone just has to have. Then I usually tell them something such as T-shirts. You can just feel their disappointment at that response.
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October, 2011
How plastic bag bans could affect your next event
Once a free-flowing staple in retail and at events and tradeshows, the ubiquitous plastic bag has come under heavy fire for the environmental toll it can cause. With recycling rates of bags still at a low rate, cities around the world are now instituting plastic bag bans to combat the problem at the source.
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August, 2011
How to use Just-In-Time strategies to save money (and your nerves!) on promotional products for your event
With Just-InTime (JIT), a precise number of goods are ordered and scheduled to be delivered right when and where they are needed. This helps save money tied up in inventory and saves storage space. The challenge, though, is in the coordination.
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August, 2011
Sustainable storytelling skills
Anyone can stand in front of a group and tell them statistics, but a storyteller can engage an audience through an emotional response that can guide them in their actions. Particularly when you’re introducing a new aspect of sustainability to your event, making that type of connection with your clients and/or audience can make all the difference in overcoming objections to sustainable initiatives.
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June, 2011
One professional, to another
For the same reasons that objectives and budgets are prepared for a meeting or event, objectives and budgets should be the starting point in your promotional item search. And the best place to start is to call on the services of a professional promotional product counselor.
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February, 2011
Make incentives meaningful
It is common sense, but companies must invest more than just cents. Most companies do commit to spend on incentives. Why wouldn’t they? Incentives drive behaviors, they encourage employees to perform above the standard, to participate and stay engaged on the job and stay loyal.
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