The reality is that $10 items, branded items, or “trinkets and trash” will not be remembered by the recipient. And if it is not remembered, then how can it be of value? Reusable bags, logoed pens – many of us have received such items during conferences, or as recognition gifts. Why would a decision-maker spend money on such items if they are largely going to waste? Would anyone throw a $10 bill down the toilet? It would prove more effective to re-allocate funds so that a little more is invested on something of value. Another option is to select fewer items but move up the price point – give them out as door prizes, draws or rewards to individuals who made contributions – and not those who simply showed up at a conference.   

Many companies give away logoed items. My logoed items are not all in the garbage – some are collecting dust under my desk among a pile of other stuff. Some companies select incentives based on a theme, which may have no practical use for the recipient and therefore no value.